Why You Should Make Your Emails Uglier for Better Mobile Email Marketing

Have you noticed that some of the marketing emails you’re receiving lately are a bit… plain? Instead of colorful, beautifully branded templates, I’m seeing more and more plain vanilla, less-than-beautiful missives in my inbox. There’s a reason for that, and it’s probably sitting on your desk right now. At the end of 2013, mobile email […]

Five Reasons Email Marketing Is Still Vital to Your Business

“Are people really still doing email marketing? Isn’t it all social media now?” This question, posed to me recently by a freelance photographer, threw me for a loop. Then the following week I spoke to a prospective client who claimed “All the successful bloggers I’ve spoken to are starting to abandon email.” Really? That’s news […]

Exporting web form data from your site with Gravity Forms

One of my absolute favorite WordPress plug-ins is Gravity Forms (I love them so much I became an affiliate). Gravity Forms allows you to create contact forms on your site. I’ve tried a few free contact form plug-ins and while there are some good ones, they all seemed unnecessarily complicated to me. I love their […]

4 Mistakes to Avoid When Running Facebook Ads

Though many of my clients and colleagues have had great success with Facebook ads, I haven’t done much with them for promoting my own business. Facebook made several changes in 2013 which made it much harder for brands to reach their fans without paid promotions. While I had a Streamline Facebook page, I wanted to […]

Introducing The Ultimate Internet Marketing Resource Guide for Entrepreneurs!

One of the great things about doing business in 2014 is the availability of great resources for doing business online. There are thousands upon thousands of great apps, blogs, classes and more to help you work better, smarter, and faster. The downside of all this information at your fingertips? It gets really overwhelming researching and trying […]

How to Choose a WordPress Theme You Won’t Regret

The moment has come. You’ve chosen a domain name, found a web host, and you’re ready to set up your shiny new WordPress website. It’s time to select a theme. You Google “WordPress themes” and… …10 minutes later you’re ready to bang your head on your keyboard like this guy. There are too many choices […]

How FeedBurner Can Hurt Your Marketing Efforts

I recently spoke with a prospective client seeking a website redesign who asked me for an opinion of her existing website. Her organization’s goals for the site are building their online community and selling consultations and information products. I looked at her site and one problem immediately jumped out at me – the email subscribe […]

Happy New Year!

Welcome to the new Streamline website! I’d love to hear your feedback – click around and let me know what you think. I used the Epik theme from Appfinite. If you’re in the market for a WordPress Genesis theme, I can’t say enough good things about their design and service. 2013 was an exciting year. […]

5 Tips from an Artist on Using Pinterest for Your Business

Pinterest is the latest hot new social media site. If you’re not familiar with it, picture the scrapbooking phenomenon of the late nineties brought online and made social. Were Martha Stewart a 30-something mom with time for social media, this is where she would hang out. Especially popular among the sought-after female 24-44 demographic, Pinterest lets […]