What The Beatles Can Teach You About Attracting People to Your Home Page

What can you learn about marketing from a rock supergroup who broke up 45 years ago? Turns out, they can teach us a lot about business and marketing. I’m a huge Beatles fan, even though they split up before I was born (which would come as a surprise to my 7-year-old, who recently asked me if […]

Essential Elements of an Effective About Page – Part 2

  When I design or review a site for a client, I use a checklist (download it here) to ensure the site contains all the essential elements of an effective About page. Clear, effective content is first on the list. In my last post, I wrote about three ways to approach writing the copy for your About page. […]